The Ocean CleanUp

Brief: Raise awareness of plastic wastes, target people to take action to recycle more

Role: Strategist
Campaign: Where Will Fish Go

The Idea: Every day on planet Earth, the amount of trash we humans generate weighs roughly as much as a million elephants, and by 2050, if things don’t change, the plastic waste in the ocean will outweigh the fish. When this happens, where will the fish go?