Brief: Sell its service, shift perceptions about unsold food from being seen as "leftover" to "full of potential."

Role: Strategist & Copywriter

Campaign: Give unsold food a loving Table

Idea: People often perceive unsold food as undesirable or inferior. Yet, every dish was made with care and dedication. This campaign aims to change perceptions by celebrating the potential and value of unsold food. We'll highlight the dedication behind each meal, showing that these dishes are not leftovers but hidden gems deserving a spot at your table.